Our mission is to unlock the potential of growing Australian companies and turn them into titans of their industry.

We handle the entire process from idea to scale, for a fair price.

Our Story


Joe in squares and stuff

I started Thinking.Studio in 2003, working with entrepreneurs inventing software for their startups. Over the next five years, we laid foundations for four successful startups - three of which are still growing and successful today (the other was acquired!)

Around 2008 we partnered with Facebook and delivered social integrations for hundreds of their corporate clients over the following five years. This was a great experience working with larger companies helping them innovate like startups.

The thing that we really wanted though, was to move from working on short term social campaigns to business platforms that could create enduring value for our clients. We got the first opportunity to do this with Macquarie Bank, developing business solutions for their business clients in strata, then they referred us to more of their clients in insurance and those clients referred us...

I think we finally found our sweet spot - creating software for growing companies that wanted to reduce operating costs and drive sales using innovation. These businesses we were complex, they had sales teams, customer support, brokers and strict government regulations to worry about and they needed a competitive edge.

What was exciting was that we could empower these growing companies we believed in, helping them become titans of their industry.

Environmental Impact



We think that our impact on the environment is critical.

The Thinking.Studio team avoid using paper and we don't even own a printer.

We seek to extend the life of all our technology assets and recycle whatever we can no longer use.

Our use of electricity is a big consideration too. We seek to use power saving on all devices and we choose cloud-based hosting which is over 80% more efficient than self-managed alternatives.

We chose to use Amazon Web Services as our cloud platform for their commitment to achieving 100% renewable energy to power their global infrastructure.


Level 25, 88 Phillip Street
NSW 2000

+61 2 8024 5975
[email protected]

©2003-2020 Pixolut Pty Ltd trading as Thinking.Studio
All Rights Reserved