Colgate Palmolive

Strategy, research, design, delivery and ongoing operation


The Colgate Bright Smiles, Bright Futures Foundation brings education and smiles to children in Australia and New Zealand, and has done so for over 20 years. The Colgate® Bright Smiles, Bright Futures™ program is a free program designed to teach children the importance of good oral hygiene.

Featuring materials developed by teachers, dental professionals and local cultural experts, the Bright Smiles, Bright Futures™ program continues to spread smiles to over 50 million children in 30 languages and 80 countries annually.

Colgate Palmolive needed to revamp the BSBF platform to reduce fulfilment costs and deal with a changing global compliance landscape.


Since launch, over 45,000 education packs have been sent to dental professionals and schools across Australia and New Zealand

Given the success and cost-efficiency of BSBF, Other programs such as Palmolive Clean Hands Good Health are migrating to the same technology platform

Thinking.Studio continue to provide hosting operations and support for the Colgate BSBF team and their partners


Thinking.Studio team worked with the client and fulfilment partner to design a solution that would simplify ordering, fulfilment and tracking - they assessed the operating environment and developed solution based on a completely open-source implementation stack of Angular and Act.Framework (Java).

As part of the Thinking.Studio delivery process, a series of agile design sprints were undertaken and a detailed user interface prototype was developed and tested. Once the design was approved, the website and fulfilment portal was developed.

In parallel, Thinking.Studio acquired a decade of highly sensitive old BSBF customer data from the fulfilment house, and securely cleansed the data using the Thinking.Studio Python data processing tools.

The technical solution was developed over several Agile sprints using the Thinking.Studio Scrum methodology.

As the development was undertaken, an environment on Amazon Web Services was configured with SSL and a production NGINX web-server that proxies to the Act.Framework application and MongoDB database. The code was added to the Thinking.Studio Jenkin’s continuous deployment pipeline. As code is tagged in GIT for acceptance testing or release, it was then built, tested, and deployed into the appropriate AWS environments.